May 24, 2023 1 min read

When I launched Organic Weave, my first appointment was with Patterson Flynn, the renowned NYC based floorcovering company. One of the first questions from the lead designer and buyer was:

“Are all your weavers friends?"

“Because I don’t want to see any fighting in your rugs.”

The question made me pause. For so many reasons. I expected to be grilled on price, minimum order quantity and my certifications. Instead, this buyer asked me about the soul of my product.

Woman Weaving


In our era of fast, cookie-cutter mass production, handmade products tell a different story. A rug weaver may take weeks or months or even years to complete a piece – is her energy woven into the fabric of each piece? Does the mood of the creator show itself in the final product?

Rug weaving in India is a cottage industry; our rugs are woven in the homes of our weavers. In addition to earning a living wage, our weavers enjoy working in the comfort of their own homes.


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