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When I launched Organic Weave, my first appointment was with Patterson Flynn, the renowned NYC based floorcovering company. One of the first questions from the lead designer and buyer was:
“Are all your weavers friends?"
“Because I don’t want to see any fighting in your rugs.”
The question made me pause. For so many reasons. I expected to be grilled on price, minimum order quantity and my certifications. Instead, this buyer asked me about the soul of my product.
In our era of fast, cookie-cutter mass production, handmade products tell a different story. A rug weaver may take weeks or months or even years to complete a piece – is her energy woven into the fabric of each piece? Does the mood of the creator show itself in the final product?
Rug weaving in India is a cottage industry; our rugs are woven in the homes of our weavers. In addition to earning a living wage, our weavers enjoy working in the comfort of their own homes.
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